Why this course?

Description

In today’s hyper-connected world, a single misstep can damage years of brand building. This comprehensive 6-hour online course equips professionals with the frameworks, tools, and case studies needed to proactively manage reputational risks. Covering real-world incidents like Wells Fargo, United Airlines, and Zomato, the course highlights how operational failures, social media backlash, ethics violations, or customer dissatisfaction can escalate into full-blown crises.

Learners will master techniques like stakeholder mapping, sentiment analysis, and crisis communication. The course also dives deep into integrating reputational risk into Enterprise Risk Management (ERM), aligning with ESG, DEI, and sustainability practices, and using tools like heat maps, perception indices, and digital monitors to build long-term trust.

✨ Unique Value Propositions (USP):

• Real-life global and Indian case studies
• Crisis communication templates and social media response checklists
• Integration with ISO 31000 and COSO ERM frameworks
• Downloadable tools like heatmaps and stakeholder impact matrices
• Practical steps to align ESG, DEI, and brand purpose with risk strategy

🎯 Target Audience:

Risk Managers, Communication Professionals, C-Suite Executives, ESG Leaders, Compliance Heads, Brand Managers, Public Relations Specialists, and anyone responsible for organizational reputation and governance.